Glamour Photography:

Glamour photography is the photographing of model(s) with the intention of producing appealing images. Standards of glamour photography have changed over time, reflecting changes in social morals. For example, in the early 1920s, USA photographers like Ruth Harriet Louise photographed celebrities to glamourise their stature. During World War II pin-up pictures of scantily clad movie stars were extremely popular among US servicemen. However, until the 1950s, the use of glamour photography in advertising or men's magazines was highly controversial or even illegal. Magazines featuring glamour photography were usually marketed as "art magazines" or "health magazines". Recently several popular glamour magazines known as lad mags are reversing the trend by emphasizing glamour while showing less nudity, in favor of implied (covered) nudity or toplessness such as the handbra technique.